#B781BD is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B781BD works with other colors. Named schemes with #B781BD in its natural role, and a note on why the supporting colors balance it.
Puce opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Puce sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Puce sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Puce is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Puce carrying the quiet middle.
Puce is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Puce.
How #B781BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B781BD at work across the surfaces designers actually ship.
:root {
--color-base: #B781BD;
--color-base-rgb: 183 129 189;
--color-base-oklch: oklch(67.8% 0.105 323.2);
--color-50: #F9F5FA;
--color-100: #F0E4F1;
--color-200: #E0CAE3;
--color-300: #C8A4CC;
--color-400: #AE7FB3;
--color-500: #905F96;
--color-600: #704E74;
--color-700: #513B54;
--color-800: #362938;
--color-900: #221A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
puce: {
50: '#F9F5FA',
100: '#F0E4F1',
200: '#E0CAE3',
300: '#C8A4CC',
400: '#AE7FB3',
500: '#905F96',
600: '#704E74',
700: '#513B54',
800: '#362938',
900: '#221A23',
},
}
$base: #B781BD; $base-ink: #141310; $base-50: #F9F5FA; $base-100: #F0E4F1; $base-200: #E0CAE3; $base-300: #C8A4CC; $base-400: #AE7FB3; $base-500: #905F96; $base-600: #704E74; $base-700: #513B54; $base-800: #362938; $base-900: #221A23; $base-hover: #9E57A6; $base-subtle: #E7DBE9;
{
"color": {
"base": {
"value": "#B781BD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F5FA",
"type": "color"
},
"100": {
"value": "#F0E4F1",
"type": "color"
},
"200": {
"value": "#E0CAE3",
"type": "color"
},
"300": {
"value": "#C8A4CC",
"type": "color"
},
"400": {
"value": "#AE7FB3",
"type": "color"
},
"500": {
"value": "#905F96",
"type": "color"
},
"600": {
"value": "#704E74",
"type": "color"
},
"700": {
"value": "#513B54",
"type": "color"
},
"800": {
"value": "#362938",
"type": "color"
},
"900": {
"value": "#221A23",
"type": "color"
}
}
}
}