Nearest named color: Puce
#B78ABC
#B78ABC
Nearest named
Puce
Family
Purple
Lightness
69.3%
Chroma
0.088
Hue angle
323.1°
Temperature
Neutral-leaning
Contrast on white
2.85:1 · Fail
Contrast on black
6.52:1 · AA
Web-safe
#CC99CC
CSS oklch()
69% 0.09 323

#B78ABC is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It reproduces cleanly in print.

Palettes built on #B78ABC

Not just a swatch — here's how #B78ABC works with other colors. Named schemes with #B78ABC in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Puce sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Puce opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Puce keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Puce is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Puce carrying the quiet middle.

Berry & Cream Lead · 5 colors

Puce sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #B78ABC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 59/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 30/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 2/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 63/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 38/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 34/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 56/100
Moderate
Workable accent with care around contrast.
Surface fit 44/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #B78ABC

For UI
For branding
For interior
For fashion
People also use #B78ABC with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.5:1. Use
Subtle surface Use #EFE9F0 for cards and hover fills. Tint 80
Avoid beside #BC8AB0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #B78ABC at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #B78ABC;
  --color-base-rgb: 183 138 188;
  --color-base-oklch: oklch(69.3% 0.088 323.1);
  --color-50: #F9F5FA;
  --color-100: #EFE5F0;
  --color-200: #DFCBE1;
  --color-300: #C6A6C9;
  --color-400: #AB83AF;
  --color-500: #8D6392;
  --color-600: #6E5072;
  --color-700: #503D52;
  --color-800: #362A37;
  --color-900: #221B22;
  --color-on-base: #141310;
}