#B91A71 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B91A71 works with other colors. Named schemes with #B91A71 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #B91A71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B91A71 at work across the surfaces designers actually ship.
:root {
--color-base: #B91A71;
--color-base-rgb: 185 26 113;
--color-base-oklch: oklch(52.3% 0.201 354.3);
--color-50: #FEF1F8;
--color-100: #FBDAEC;
--color-200: #F5B8D9;
--color-300: #E887BC;
--color-400: #D75B9F;
--color-500: #BC3881;
--color-600: #903266;
--color-700: #66294A;
--color-800: #421E32;
--color-900: #291420;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF1F8',
100: '#FBDAEC',
200: '#F5B8D9',
300: '#E887BC',
400: '#D75B9F',
500: '#BC3881',
600: '#903266',
700: '#66294A',
800: '#421E32',
900: '#291420',
},
}
$base: #B91A71; $base-ink: #FFFFFF; $base-50: #FEF1F8; $base-100: #FBDAEC; $base-200: #F5B8D9; $base-300: #E887BC; $base-400: #D75B9F; $base-500: #BC3881; $base-600: #903266; $base-700: #66294A; $base-800: #421E32; $base-900: #291420; $base-hover: #92155A; $base-subtle: #ECB8D4;
{
"color": {
"base": {
"value": "#B91A71",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F8",
"type": "color"
},
"100": {
"value": "#FBDAEC",
"type": "color"
},
"200": {
"value": "#F5B8D9",
"type": "color"
},
"300": {
"value": "#E887BC",
"type": "color"
},
"400": {
"value": "#D75B9F",
"type": "color"
},
"500": {
"value": "#BC3881",
"type": "color"
},
"600": {
"value": "#903266",
"type": "color"
},
"700": {
"value": "#66294A",
"type": "color"
},
"800": {
"value": "#421E32",
"type": "color"
},
"900": {
"value": "#291420",
"type": "color"
}
}
}
}