#B91C55 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #B91C55 works with other colors. Named schemes with #B91C55 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #B91C55 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B91C55 at work across the surfaces designers actually ship.
:root {
--color-base: #B91C55;
--color-base-rgb: 185 28 85;
--color-base-oklch: oklch(51.5% 0.191 6.8);
--color-50: #FEF1F6;
--color-100: #FBDBE6;
--color-200: #F4B8CE;
--color-300: #E788AB;
--color-400: #D65C89;
--color-500: #BC3969;
--color-600: #8F3355;
--color-700: #652A3F;
--color-800: #421F2C;
--color-900: #29151C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F6',
100: '#FBDBE6',
200: '#F4B8CE',
300: '#E788AB',
400: '#D65C89',
500: '#BC3969',
600: '#8F3355',
700: '#652A3F',
800: '#421F2C',
900: '#29151C',
},
}
$base: #B91C55; $base-ink: #FFFFFF; $base-50: #FEF1F6; $base-100: #FBDBE6; $base-200: #F4B8CE; $base-300: #E788AB; $base-400: #D65C89; $base-500: #BC3969; $base-600: #8F3355; $base-700: #652A3F; $base-800: #421F2C; $base-900: #29151C; $base-hover: #951645; $base-subtle: #ECBACC;
{
"color": {
"base": {
"value": "#B91C55",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F6",
"type": "color"
},
"100": {
"value": "#FBDBE6",
"type": "color"
},
"200": {
"value": "#F4B8CE",
"type": "color"
},
"300": {
"value": "#E788AB",
"type": "color"
},
"400": {
"value": "#D65C89",
"type": "color"
},
"500": {
"value": "#BC3969",
"type": "color"
},
"600": {
"value": "#8F3355",
"type": "color"
},
"700": {
"value": "#652A3F",
"type": "color"
},
"800": {
"value": "#421F2C",
"type": "color"
},
"900": {
"value": "#29151C",
"type": "color"
}
}
}
}