#B980FB is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #B980FB works with other colors. Named schemes with #B980FB in its natural role, and a note on why the supporting colors balance it.
Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Heliotrope keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
How #B980FB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #B980FB at work across the surfaces designers actually ship.
:root {
--color-base: #B980FB;
--color-base-rgb: 185 128 251;
--color-base-oklch: oklch(70.8% 0.180 303.5);
--color-50: #F7F0FE;
--color-100: #E9D8FD;
--color-200: #D4B1FC;
--color-300: #B47BF4;
--color-400: #944BE7;
--color-500: #7528CD;
--color-600: #5D269B;
--color-700: #45216D;
--color-800: #2F1A47;
--color-900: #1E122B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#F7F0FE',
100: '#E9D8FD',
200: '#D4B1FC',
300: '#B47BF4',
400: '#944BE7',
500: '#7528CD',
600: '#5D269B',
700: '#45216D',
800: '#2F1A47',
900: '#1E122B',
},
}
$base: #B980FB; $base-ink: #141310; $base-50: #F7F0FE; $base-100: #E9D8FD; $base-200: #D4B1FC; $base-300: #B47BF4; $base-400: #944BE7; $base-500: #7528CD; $base-600: #5D269B; $base-700: #45216D; $base-800: #2F1A47; $base-900: #1E122B; $base-hover: #9035F9; $base-subtle: #EADDF9;
{
"color": {
"base": {
"value": "#B980FB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F0FE",
"type": "color"
},
"100": {
"value": "#E9D8FD",
"type": "color"
},
"200": {
"value": "#D4B1FC",
"type": "color"
},
"300": {
"value": "#B47BF4",
"type": "color"
},
"400": {
"value": "#944BE7",
"type": "color"
},
"500": {
"value": "#7528CD",
"type": "color"
},
"600": {
"value": "#5D269B",
"type": "color"
},
"700": {
"value": "#45216D",
"type": "color"
},
"800": {
"value": "#2F1A47",
"type": "color"
},
"900": {
"value": "#1E122B",
"type": "color"
}
}
}
}