#BA005D is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BA005D works with other colors. Named schemes with #BA005D in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BA005D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BA005D at work across the surfaces designers actually ship.
:root {
--color-base: #BA005D;
--color-base-rgb: 186 0 93;
--color-base-oklch: oklch(51.0% 0.206 1.9);
--color-50: #FEF0F7;
--color-100: #FDD8EB;
--color-200: #FCB1D6;
--color-300: #F877B8;
--color-400: #EC4699;
--color-500: #D2227A;
--color-600: #9F2361;
--color-700: #701F47;
--color-800: #481830;
--color-900: #2C111F;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F7',
100: '#FDD8EB',
200: '#FCB1D6',
300: '#F877B8',
400: '#EC4699',
500: '#D2227A',
600: '#9F2361',
700: '#701F47',
800: '#481830',
900: '#2C111F',
},
}
$base: #BA005D; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8EB; $base-200: #FCB1D6; $base-300: #F877B8; $base-400: #EC4699; $base-500: #D2227A; $base-600: #9F2361; $base-700: #701F47; $base-800: #481830; $base-900: #2C111F; $base-hover: #930049; $base-subtle: #F3A9CE;
{
"color": {
"base": {
"value": "#BA005D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8EB",
"type": "color"
},
"200": {
"value": "#FCB1D6",
"type": "color"
},
"300": {
"value": "#F877B8",
"type": "color"
},
"400": {
"value": "#EC4699",
"type": "color"
},
"500": {
"value": "#D2227A",
"type": "color"
},
"600": {
"value": "#9F2361",
"type": "color"
},
"700": {
"value": "#701F47",
"type": "color"
},
"800": {
"value": "#481830",
"type": "color"
},
"900": {
"value": "#2C111F",
"type": "color"
}
}
}
}