#BA064B is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BA064B works with other colors. Named schemes with #BA064B in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BA064B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BA064B at work across the surfaces designers actually ship.
:root {
--color-base: #BA064B;
--color-base-rgb: 186 6 75;
--color-base-oklch: oklch(50.6% 0.200 9.7);
--color-50: #FEF0F6;
--color-100: #FDD8E6;
--color-200: #FCB1CD;
--color-300: #F47BA9;
--color-400: #E74B87;
--color-500: #CD2867;
--color-600: #9B2653;
--color-700: #6D213F;
--color-800: #471A2B;
--color-900: #2B121C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F6',
100: '#FDD8E6',
200: '#FCB1CD',
300: '#F47BA9',
400: '#E74B87',
500: '#CD2867',
600: '#9B2653',
700: '#6D213F',
800: '#471A2B',
900: '#2B121C',
},
}
$base: #BA064B; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FDD8E6; $base-200: #FCB1CD; $base-300: #F47BA9; $base-400: #E74B87; $base-500: #CD2867; $base-600: #9B2653; $base-700: #6D213F; $base-800: #471A2B; $base-900: #2B121C; $base-hover: #96053D; $base-subtle: #F1AEC8;
{
"color": {
"base": {
"value": "#BA064B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FDD8E6",
"type": "color"
},
"200": {
"value": "#FCB1CD",
"type": "color"
},
"300": {
"value": "#F47BA9",
"type": "color"
},
"400": {
"value": "#E74B87",
"type": "color"
},
"500": {
"value": "#CD2867",
"type": "color"
},
"600": {
"value": "#9B2653",
"type": "color"
},
"700": {
"value": "#6D213F",
"type": "color"
},
"800": {
"value": "#471A2B",
"type": "color"
},
"900": {
"value": "#2B121C",
"type": "color"
}
}
}
}