#BA0D64 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BA0D64 works with other colors. Named schemes with #BA0D64 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BA0D64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BA0D64 at work across the surfaces designers actually ship.
:root {
--color-base: #BA0D64;
--color-base-rgb: 186 13 100;
--color-base-oklch: oklch(51.5% 0.204 359.4);
--color-50: #FEF0F7;
--color-100: #FDD8EB;
--color-200: #FAB3D6;
--color-300: #F07FB8;
--color-400: #E15199;
--color-500: #C72E7A;
--color-600: #972B61;
--color-700: #6B2447;
--color-800: #451C30;
--color-900: #2A131F;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F7',
100: '#FDD8EB',
200: '#FAB3D6',
300: '#F07FB8',
400: '#E15199',
500: '#C72E7A',
600: '#972B61',
700: '#6B2447',
800: '#451C30',
900: '#2A131F',
},
}
$base: #BA0D64; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8EB; $base-200: #FAB3D6; $base-300: #F07FB8; $base-400: #E15199; $base-500: #C72E7A; $base-600: #972B61; $base-700: #6B2447; $base-800: #451C30; $base-900: #2A131F; $base-hover: #950A50; $base-subtle: #EFB1D0;
{
"color": {
"base": {
"value": "#BA0D64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8EB",
"type": "color"
},
"200": {
"value": "#FAB3D6",
"type": "color"
},
"300": {
"value": "#F07FB8",
"type": "color"
},
"400": {
"value": "#E15199",
"type": "color"
},
"500": {
"value": "#C72E7A",
"type": "color"
},
"600": {
"value": "#972B61",
"type": "color"
},
"700": {
"value": "#6B2447",
"type": "color"
},
"800": {
"value": "#451C30",
"type": "color"
},
"900": {
"value": "#2A131F",
"type": "color"
}
}
}
}