#BA2243 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BA2243 works with other colors. Named schemes with #BA2243 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BA2243 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BA2243 at work across the surfaces designers actually ship.
:root {
--color-base: #BA2243;
--color-base-rgb: 186 34 67;
--color-base-oklch: oklch(51.7% 0.185 15.5);
--color-50: #FDF2F4;
--color-100: #F9DCE2;
--color-200: #F2BAC6;
--color-300: #E48B9E;
--color-400: #D26079;
--color-500: #B73E58;
--color-600: #8C3649;
--color-700: #632C38;
--color-800: #412027;
--color-900: #281519;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F4',
100: '#F9DCE2',
200: '#F2BAC6',
300: '#E48B9E',
400: '#D26079',
500: '#B73E58',
600: '#8C3649',
700: '#632C38',
800: '#412027',
900: '#281519',
},
}
$base: #BA2243; $base-ink: #FFFFFF; $base-50: #FDF2F4; $base-100: #F9DCE2; $base-200: #F2BAC6; $base-300: #E48B9E; $base-400: #D26079; $base-500: #B73E58; $base-600: #8C3649; $base-700: #632C38; $base-800: #412027; $base-900: #281519; $base-hover: #941B35; $base-subtle: #EABDC6;
{
"color": {
"base": {
"value": "#BA2243",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F4",
"type": "color"
},
"100": {
"value": "#F9DCE2",
"type": "color"
},
"200": {
"value": "#F2BAC6",
"type": "color"
},
"300": {
"value": "#E48B9E",
"type": "color"
},
"400": {
"value": "#D26079",
"type": "color"
},
"500": {
"value": "#B73E58",
"type": "color"
},
"600": {
"value": "#8C3649",
"type": "color"
},
"700": {
"value": "#632C38",
"type": "color"
},
"800": {
"value": "#412027",
"type": "color"
},
"900": {
"value": "#281519",
"type": "color"
}
}
}
}