Nearest named color: Viva Magenta
#BA263F
#BA263F
Nearest named
Viva Magenta
Family
Red
Lightness
51.9%
Chroma
0.182
Hue angle
17.8°
Temperature
Warm
Contrast on white
6.11:1 · AA
Contrast on black
3.04:1 · AA Large
Web-safe
#CC3333
CSS oklch()
52% 0.18 18

#BA263F is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #BA263F

Not just a swatch — here's how #BA263F works with other colors. Named schemes with #BA263F in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Berry & Cream Lead · 5 colors

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BA263F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 35/100
Low
Middle-weight — neither delicate nor heavy.
Depth 51/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 36/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 51/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 49/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 93/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 9/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BA263F

For UI
For branding
For interior
For fashion
People also use #BA263F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.1:1. Use
Subtle surface Use #F0D5D9 for cards and hover fills. Tint 80
Avoid beside #BA3F26 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BA263F at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BA263F;
  --color-base-rgb: 186 38 63;
  --color-base-oklch: oklch(51.9% 0.182 17.8);
  --color-50: #FDF2F4;
  --color-100: #F9DCE1;
  --color-200: #F1BBC4;
  --color-300: #E28D9B;
  --color-400: #D06275;
  --color-500: #B54054;
  --color-600: #8A3846;
  --color-700: #622D36;
  --color-800: #402126;
  --color-900: #281619;
  --color-on-base: #FFFFFF;
}