#BA293E is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BA293E works with other colors. Named schemes with #BA293E in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BA293E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BA293E at work across the surfaces designers actually ship.
:root {
--color-base: #BA293E;
--color-base-rgb: 186 41 62;
--color-base-oklch: oklch(52.1% 0.180 18.8);
--color-50: #FDF2F4;
--color-100: #F8DDE1;
--color-200: #F0BCC4;
--color-300: #E18E9B;
--color-400: #CE6474;
--color-500: #B34253;
--color-600: #893945;
--color-700: #612E35;
--color-800: #402126;
--color-900: #271619;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F4',
100: '#F8DDE1',
200: '#F0BCC4',
300: '#E18E9B',
400: '#CE6474',
500: '#B34253',
600: '#893945',
700: '#612E35',
800: '#402126',
900: '#271619',
},
}
$base: #BA293E; $base-ink: #FFFFFF; $base-50: #FDF2F4; $base-100: #F8DDE1; $base-200: #F0BCC4; $base-300: #E18E9B; $base-400: #CE6474; $base-500: #B34253; $base-600: #893945; $base-700: #612E35; $base-800: #402126; $base-900: #271619; $base-hover: #972133; $base-subtle: #E9C0C7;
{
"color": {
"base": {
"value": "#BA293E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F4",
"type": "color"
},
"100": {
"value": "#F8DDE1",
"type": "color"
},
"200": {
"value": "#F0BCC4",
"type": "color"
},
"300": {
"value": "#E18E9B",
"type": "color"
},
"400": {
"value": "#CE6474",
"type": "color"
},
"500": {
"value": "#B34253",
"type": "color"
},
"600": {
"value": "#893945",
"type": "color"
},
"700": {
"value": "#612E35",
"type": "color"
},
"800": {
"value": "#402126",
"type": "color"
},
"900": {
"value": "#271619",
"type": "color"
}
}
}
}