#BA2A64 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BA2A64 works with other colors. Named schemes with #BA2A64 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BA2A64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BA2A64 at work across the surfaces designers actually ship.
:root {
--color-base: #BA2A64;
--color-base-rgb: 186 42 100;
--color-base-oklch: oklch(53.1% 0.184 1.8);
--color-50: #FDF2F6;
--color-100: #F8DDE8;
--color-200: #F0BDD1;
--color-300: #E08FAF;
--color-400: #CD658F;
--color-500: #B2436F;
--color-600: #883A59;
--color-700: #612E42;
--color-800: #40212D;
--color-900: #27161D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F6',
100: '#F8DDE8',
200: '#F0BDD1',
300: '#E08FAF',
400: '#CD658F',
500: '#B2436F',
600: '#883A59',
700: '#612E42',
800: '#40212D',
900: '#27161D',
},
}
$base: #BA2A64; $base-ink: #FFFFFF; $base-50: #FDF2F6; $base-100: #F8DDE8; $base-200: #F0BDD1; $base-300: #E08FAF; $base-400: #CD658F; $base-500: #B2436F; $base-600: #883A59; $base-700: #612E42; $base-800: #40212D; $base-900: #27161D; $base-hover: #962250; $base-subtle: #E9C1D1;
{
"color": {
"base": {
"value": "#BA2A64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F6",
"type": "color"
},
"100": {
"value": "#F8DDE8",
"type": "color"
},
"200": {
"value": "#F0BDD1",
"type": "color"
},
"300": {
"value": "#E08FAF",
"type": "color"
},
"400": {
"value": "#CD658F",
"type": "color"
},
"500": {
"value": "#B2436F",
"type": "color"
},
"600": {
"value": "#883A59",
"type": "color"
},
"700": {
"value": "#612E42",
"type": "color"
},
"800": {
"value": "#40212D",
"type": "color"
},
"900": {
"value": "#27161D",
"type": "color"
}
}
}
}