#BA2B62 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BA2B62 works with other colors. Named schemes with #BA2B62 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BA2B62 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BA2B62 at work across the surfaces designers actually ship.
:root {
--color-base: #BA2B62;
--color-base-rgb: 186 43 98;
--color-base-oklch: oklch(53.1% 0.182 2.9);
--color-50: #FDF2F6;
--color-100: #F8DDE7;
--color-200: #EFBDD0;
--color-300: #E090AE;
--color-400: #CC668D;
--color-500: #B1446E;
--color-600: #873A58;
--color-700: #602E42;
--color-800: #3F222D;
--color-900: #27161D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F6',
100: '#F8DDE7',
200: '#EFBDD0',
300: '#E090AE',
400: '#CC668D',
500: '#B1446E',
600: '#873A58',
700: '#602E42',
800: '#3F222D',
900: '#27161D',
},
}
$base: #BA2B62; $base-ink: #FFFFFF; $base-50: #FDF2F6; $base-100: #F8DDE7; $base-200: #EFBDD0; $base-300: #E090AE; $base-400: #CC668D; $base-500: #B1446E; $base-600: #873A58; $base-700: #602E42; $base-800: #3F222D; $base-900: #27161D; $base-hover: #95234F; $base-subtle: #E9C1D0;
{
"color": {
"base": {
"value": "#BA2B62",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F6",
"type": "color"
},
"100": {
"value": "#F8DDE7",
"type": "color"
},
"200": {
"value": "#EFBDD0",
"type": "color"
},
"300": {
"value": "#E090AE",
"type": "color"
},
"400": {
"value": "#CC668D",
"type": "color"
},
"500": {
"value": "#B1446E",
"type": "color"
},
"600": {
"value": "#873A58",
"type": "color"
},
"700": {
"value": "#602E42",
"type": "color"
},
"800": {
"value": "#3F222D",
"type": "color"
},
"900": {
"value": "#27161D",
"type": "color"
}
}
}
}