#BA2C41 is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BA2C41 works with other colors. Named schemes with #BA2C41 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BA2C41 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BA2C41 at work across the surfaces designers actually ship.
:root {
--color-base: #BA2C41;
--color-base-rgb: 186 44 65;
--color-base-oklch: oklch(52.4% 0.177 18.1);
--color-50: #FDF2F4;
--color-100: #F8DDE1;
--color-200: #EFBDC5;
--color-300: #E0909C;
--color-400: #CC6675;
--color-500: #B14454;
--color-600: #873A46;
--color-700: #602E36;
--color-800: #3F2226;
--color-900: #271619;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F4',
100: '#F8DDE1',
200: '#EFBDC5',
300: '#E0909C',
400: '#CC6675',
500: '#B14454',
600: '#873A46',
700: '#602E36',
800: '#3F2226',
900: '#271619',
},
}
$base: #BA2C41; $base-ink: #FFFFFF; $base-50: #FDF2F4; $base-100: #F8DDE1; $base-200: #EFBDC5; $base-300: #E0909C; $base-400: #CC6675; $base-500: #B14454; $base-600: #873A46; $base-700: #602E36; $base-800: #3F2226; $base-900: #271619; $base-hover: #952334; $base-subtle: #E9C1C7;
{
"color": {
"base": {
"value": "#BA2C41",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F4",
"type": "color"
},
"100": {
"value": "#F8DDE1",
"type": "color"
},
"200": {
"value": "#EFBDC5",
"type": "color"
},
"300": {
"value": "#E0909C",
"type": "color"
},
"400": {
"value": "#CC6675",
"type": "color"
},
"500": {
"value": "#B14454",
"type": "color"
},
"600": {
"value": "#873A46",
"type": "color"
},
"700": {
"value": "#602E36",
"type": "color"
},
"800": {
"value": "#3F2226",
"type": "color"
},
"900": {
"value": "#271619",
"type": "color"
}
}
}
}