#BB0158 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB0158 works with other colors. Named schemes with #BB0158 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB0158 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB0158 at work across the surfaces designers actually ship.
:root {
--color-base: #BB0158;
--color-base-rgb: 187 1 88;
--color-base-oklch: oklch(51.0% 0.205 4.2);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #FCB1D4;
--color-300: #F778B3;
--color-400: #EB4794;
--color-500: #D22375;
--color-600: #9F235D;
--color-700: #6F1F45;
--color-800: #48192F;
--color-900: #2C111E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#FCB1D4',
300: '#F778B3',
400: '#EB4794',
500: '#D22375',
600: '#9F235D',
700: '#6F1F45',
800: '#48192F',
900: '#2C111E',
},
}
$base: #BB0158; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #FCB1D4; $base-300: #F778B3; $base-400: #EB4794; $base-500: #D22375; $base-600: #9F235D; $base-700: #6F1F45; $base-800: #48192F; $base-900: #2C111E; $base-hover: #960146; $base-subtle: #F3ABCC;
{
"color": {
"base": {
"value": "#BB0158",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#FCB1D4",
"type": "color"
},
"300": {
"value": "#F778B3",
"type": "color"
},
"400": {
"value": "#EB4794",
"type": "color"
},
"500": {
"value": "#D22375",
"type": "color"
},
"600": {
"value": "#9F235D",
"type": "color"
},
"700": {
"value": "#6F1F45",
"type": "color"
},
"800": {
"value": "#48192F",
"type": "color"
},
"900": {
"value": "#2C111E",
"type": "color"
}
}
}
}