What color is #BB0349?

#BB0349 is a dark, vivid rose. In RGB it is rgb(187, 3, 73), and in HSL hsl(337, 97%, 37%).

Is #BB0349 accessible as text?

On white, #BB0349 has a contrast ratio of 6.52:1 (passes WCAG AA for body text); on black it is 3.22:1 (fails). For text placed on #BB0349, use white for the best readability.

What is the closest Tailwind color to #BB0349?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #BB0349?

#BB0349 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #03BA74. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BB0349 below.

Is #BB0349 good for buttons?

#BB0349 works well for buttons and highlights, but use white text on #BB0349 — black text only reaches 3.22:1, below the 4.5:1 needed for normal-size labels.

Is #BB0349 the same as CSS firebrick?

No — #BB0349 is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BB0349 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BB0349

Not just a swatch — here's how #BB0349 works with other colors. Named schemes with #BB0349 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BB0349 Secondary #E86E58 Accent #EC9A39 Anchor #5B3A52 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #BB0349 Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #BB0349 Anchor #3B2A21 Surface #F1E2D1 Accent #989564 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BB0349 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BB0349 Secondary #B57C84 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BB0349 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 89/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 17/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 78/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 85/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BB0349

For UI

For branding

For interior

For fashion

People also use #BB0349 with

Magenta Firebrick Shamrock Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.5:1. Use

Subtle surface Use #F5C8DA for cards and hover fills. Tint 80

Avoid beside #BA030C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BB0349 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BB0349;
  --color-base-rgb: 187 3 73;
  --color-base-oklch: oklch(50.7% 0.201 10.5);
  --color-50: #FEF0F6;
  --color-100: #FDD8E6;
  --color-200: #FCB1CD;
  --color-300: #F679A9;
  --color-400: #E94986;
  --color-500: #D02566;
  --color-600: #9D2553;
  --color-700: #6F203E;
  --color-800: #48192B;
  --color-900: #2C111C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FEF0F6',
    100: '#FDD8E6',
    200: '#FCB1CD',
    300: '#F679A9',
    400: '#E94986',
    500: '#D02566',
    600: '#9D2553',
    700: '#6F203E',
    800: '#48192B',
    900: '#2C111C',
  },
}

$base: #BB0349;
$base-ink: #FFFFFF;
$base-50: #FEF0F6;
$base-100: #FDD8E6;
$base-200: #FCB1CD;
$base-300: #F679A9;
$base-400: #E94986;
$base-500: #D02566;
$base-600: #9D2553;
$base-700: #6F203E;
$base-800: #48192B;
$base-900: #2C111C;
$base-hover: #95023A;
$base-subtle: #F2ABC7;

{
    "color": {
        "base": {
            "value": "#BB0349",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F6",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E6",
                "type": "color"
            },
            "200": {
                "value": "#FCB1CD",
                "type": "color"
            },
            "300": {
                "value": "#F679A9",
                "type": "color"
            },
            "400": {
                "value": "#E94986",
                "type": "color"
            },
            "500": {
                "value": "#D02566",
                "type": "color"
            },
            "600": {
                "value": "#9D2553",
                "type": "color"
            },
            "700": {
                "value": "#6F203E",
                "type": "color"
            },
            "800": {
                "value": "#48192B",
                "type": "color"
            },
            "900": {
                "value": "#2C111C",
                "type": "color"
            }
        }
    }
}