#BB034C is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB034C works with other colors. Named schemes with #BB034C in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB034C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB034C at work across the surfaces designers actually ship.
:root {
--color-base: #BB034C;
--color-base-rgb: 187 3 76;
--color-base-oklch: oklch(50.8% 0.202 9.3);
--color-50: #FEF0F6;
--color-100: #FDD8E7;
--color-200: #FCB1CF;
--color-300: #F679AB;
--color-400: #E94989;
--color-500: #D02569;
--color-600: #9D2555;
--color-700: #6F2040;
--color-800: #48192C;
--color-900: #2C111C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F6',
100: '#FDD8E7',
200: '#FCB1CF',
300: '#F679AB',
400: '#E94989',
500: '#D02569',
600: '#9D2555',
700: '#6F2040',
800: '#48192C',
900: '#2C111C',
},
}
$base: #BB034C; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FDD8E7; $base-200: #FCB1CF; $base-300: #F679AB; $base-400: #E94989; $base-500: #D02569; $base-600: #9D2555; $base-700: #6F2040; $base-800: #48192C; $base-900: #2C111C; $base-hover: #95023D; $base-subtle: #F2ABC8;
{
"color": {
"base": {
"value": "#BB034C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FDD8E7",
"type": "color"
},
"200": {
"value": "#FCB1CF",
"type": "color"
},
"300": {
"value": "#F679AB",
"type": "color"
},
"400": {
"value": "#E94989",
"type": "color"
},
"500": {
"value": "#D02569",
"type": "color"
},
"600": {
"value": "#9D2555",
"type": "color"
},
"700": {
"value": "#6F2040",
"type": "color"
},
"800": {
"value": "#48192C",
"type": "color"
},
"900": {
"value": "#2C111C",
"type": "color"
}
}
}
}