#BB0A71 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #BB0A71 works with other colors. Named schemes with #BB0A71 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #BB0A71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB0A71 at work across the surfaces designers actually ship.
:root {
--color-base: #BB0A71;
--color-base-rgb: 187 10 113;
--color-base-oklch: oklch(52.1% 0.210 354.1);
--color-50: #FEF0F9;
--color-100: #FDD8EE;
--color-200: #FBB2DC;
--color-300: #F27EC1;
--color-400: #E34FA5;
--color-500: #CA2B88;
--color-600: #99296A;
--color-700: #6C234D;
--color-800: #461B34;
--color-900: #2B1221;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF0F9',
100: '#FDD8EE',
200: '#FBB2DC',
300: '#F27EC1',
400: '#E34FA5',
500: '#CA2B88',
600: '#99296A',
700: '#6C234D',
800: '#461B34',
900: '#2B1221',
},
}
$base: #BB0A71; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8EE; $base-200: #FBB2DC; $base-300: #F27EC1; $base-400: #E34FA5; $base-500: #CA2B88; $base-600: #99296A; $base-700: #6C234D; $base-800: #461B34; $base-900: #2B1221; $base-hover: #97085B; $base-subtle: #F0B0D6;
{
"color": {
"base": {
"value": "#BB0A71",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8EE",
"type": "color"
},
"200": {
"value": "#FBB2DC",
"type": "color"
},
"300": {
"value": "#F27EC1",
"type": "color"
},
"400": {
"value": "#E34FA5",
"type": "color"
},
"500": {
"value": "#CA2B88",
"type": "color"
},
"600": {
"value": "#99296A",
"type": "color"
},
"700": {
"value": "#6C234D",
"type": "color"
},
"800": {
"value": "#461B34",
"type": "color"
},
"900": {
"value": "#2B1221",
"type": "color"
}
}
}
}