#BB1449 is a mid-toned, warm red. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB1449 works with other colors. Named schemes with #BB1449 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB1449 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB1449 at work across the surfaces designers actually ship.
:root {
--color-base: #BB1449;
--color-base-rgb: 187 20 73;
--color-base-oklch: oklch(51.2% 0.195 11.6);
--color-50: #FEF1F5;
--color-100: #FCD9E4;
--color-200: #F7B5CA;
--color-300: #EC83A4;
--color-400: #DC5680;
--color-500: #C23360;
--color-600: #932E4E;
--color-700: #68273B;
--color-800: #441D29;
--color-900: #2A141B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F5',
100: '#FCD9E4',
200: '#F7B5CA',
300: '#EC83A4',
400: '#DC5680',
500: '#C23360',
600: '#932E4E',
700: '#68273B',
800: '#441D29',
900: '#2A141B',
},
}
$base: #BB1449; $base-ink: #FFFFFF; $base-50: #FEF1F5; $base-100: #FCD9E4; $base-200: #F7B5CA; $base-300: #EC83A4; $base-400: #DC5680; $base-500: #C23360; $base-600: #932E4E; $base-700: #68273B; $base-800: #441D29; $base-900: #2A141B; $base-hover: #97103B; $base-subtle: #EEB6C8;
{
"color": {
"base": {
"value": "#BB1449",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FCD9E4",
"type": "color"
},
"200": {
"value": "#F7B5CA",
"type": "color"
},
"300": {
"value": "#EC83A4",
"type": "color"
},
"400": {
"value": "#DC5680",
"type": "color"
},
"500": {
"value": "#C23360",
"type": "color"
},
"600": {
"value": "#932E4E",
"type": "color"
},
"700": {
"value": "#68273B",
"type": "color"
},
"800": {
"value": "#441D29",
"type": "color"
},
"900": {
"value": "#2A141B",
"type": "color"
}
}
}
}