What color is #BB1539?

#BB1539 is a medium, vivid rose. In RGB it is rgb(187, 21, 57), and in HSL hsl(347, 80%, 41%).

Is #BB1539 accessible as text?

On white, #BB1539 has a contrast ratio of 6.40:1 (passes WCAG AA for body text); on black it is 3.28:1 (fails). For text placed on #BB1539, use white for the best readability.

What is the closest Tailwind color to #BB1539?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BB1539?

#BB1539 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #15BC98. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BB1539 below.

Is #BB1539 good for buttons?

#BB1539 works well for buttons and highlights, but use white text on #BB1539 — black text only reaches 3.28:1, below the 4.5:1 needed for normal-size labels.

Is #BB1539 the same as CSS firebrick?

No — #BB1539 is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BB1539 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BB1539

Not just a swatch — here's how #BB1539 works with other colors. Named schemes with #BB1539 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BB1539 Secondary #E76E56 Accent #EC9B37 Anchor #5C3951 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #BB1539 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BB1539 Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BB1539 Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BB1539 Secondary #B57E7F Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BB1539 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 28/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 75/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 88/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BB1539

For UI

For branding

For interior

For fashion

People also use #BB1539 with

Byzantine Mahogany Jungle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #F2D0D7 for cards and hover fills. Tint 80

Avoid beside #BC2815 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BB1539 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BB1539;
  --color-base-rgb: 187 21 57;
  --color-base-oklch: oklch(50.9% 0.194 18.0);
  --color-50: #FEF1F4;
  --color-100: #FCD9E1;
  --color-200: #F7B6C4;
  --color-300: #EB849A;
  --color-400: #DB5773;
  --color-500: #C13452;
  --color-600: #932F45;
  --color-700: #682735;
  --color-800: #441D26;
  --color-900: #291418;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FEF1F4',
    100: '#FCD9E1',
    200: '#F7B6C4',
    300: '#EB849A',
    400: '#DB5773',
    500: '#C13452',
    600: '#932F45',
    700: '#682735',
    800: '#441D26',
    900: '#291418',
  },
}

$base: #BB1539;
$base-ink: #FFFFFF;
$base-50: #FEF1F4;
$base-100: #FCD9E1;
$base-200: #F7B6C4;
$base-300: #EB849A;
$base-400: #DB5773;
$base-500: #C13452;
$base-600: #932F45;
$base-700: #682735;
$base-800: #441D26;
$base-900: #291418;
$base-hover: #97112E;
$base-subtle: #EDB6C2;

{
    "color": {
        "base": {
            "value": "#BB1539",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FCD9E1",
                "type": "color"
            },
            "200": {
                "value": "#F7B6C4",
                "type": "color"
            },
            "300": {
                "value": "#EB849A",
                "type": "color"
            },
            "400": {
                "value": "#DB5773",
                "type": "color"
            },
            "500": {
                "value": "#C13452",
                "type": "color"
            },
            "600": {
                "value": "#932F45",
                "type": "color"
            },
            "700": {
                "value": "#682735",
                "type": "color"
            },
            "800": {
                "value": "#441D26",
                "type": "color"
            },
            "900": {
                "value": "#291418",
                "type": "color"
            }
        }
    }
}