#BB1568 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB1568 works with other colors. Named schemes with #BB1568 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #BB1568 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB1568 at work across the surfaces designers actually ship.
:root {
--color-base: #BB1568;
--color-base-rgb: 187 21 104;
--color-base-oklch: oklch(52.1% 0.202 358.4);
--color-50: #FEF1F7;
--color-100: #FCD9EB;
--color-200: #F7B6D6;
--color-300: #EB84B8;
--color-400: #DB5799;
--color-500: #C1347A;
--color-600: #932F61;
--color-700: #682747;
--color-800: #441D30;
--color-900: #29141F;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF1F7',
100: '#FCD9EB',
200: '#F7B6D6',
300: '#EB84B8',
400: '#DB5799',
500: '#C1347A',
600: '#932F61',
700: '#682747',
800: '#441D30',
900: '#29141F',
},
}
$base: #BB1568; $base-ink: #FFFFFF; $base-50: #FEF1F7; $base-100: #FCD9EB; $base-200: #F7B6D6; $base-300: #EB84B8; $base-400: #DB5799; $base-500: #C1347A; $base-600: #932F61; $base-700: #682747; $base-800: #441D30; $base-900: #29141F; $base-hover: #971154; $base-subtle: #EDB6D2;
{
"color": {
"base": {
"value": "#BB1568",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FCD9EB",
"type": "color"
},
"200": {
"value": "#F7B6D6",
"type": "color"
},
"300": {
"value": "#EB84B8",
"type": "color"
},
"400": {
"value": "#DB5799",
"type": "color"
},
"500": {
"value": "#C1347A",
"type": "color"
},
"600": {
"value": "#932F61",
"type": "color"
},
"700": {
"value": "#682747",
"type": "color"
},
"800": {
"value": "#441D30",
"type": "color"
},
"900": {
"value": "#29141F",
"type": "color"
}
}
}
}