#BB1767 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB1767 works with other colors. Named schemes with #BB1767 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #BB1767 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB1767 at work across the surfaces designers actually ship.
:root {
--color-base: #BB1767;
--color-base-rgb: 187 23 103;
--color-base-oklch: oklch(52.2% 0.200 358.9);
--color-50: #FEF1F7;
--color-100: #FBDAEA;
--color-200: #F6B6D5;
--color-300: #EA85B6;
--color-400: #DA5897;
--color-500: #BF3678;
--color-600: #91305F;
--color-700: #672846;
--color-800: #431E30;
--color-900: #29141E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF1F7',
100: '#FBDAEA',
200: '#F6B6D5',
300: '#EA85B6',
400: '#DA5897',
500: '#BF3678',
600: '#91305F',
700: '#672846',
800: '#431E30',
900: '#29141E',
},
}
$base: #BB1767; $base-ink: #FFFFFF; $base-50: #FEF1F7; $base-100: #FBDAEA; $base-200: #F6B6D5; $base-300: #EA85B6; $base-400: #DA5897; $base-500: #BF3678; $base-600: #91305F; $base-700: #672846; $base-800: #431E30; $base-900: #29141E; $base-hover: #951251; $base-subtle: #EDB7D1;
{
"color": {
"base": {
"value": "#BB1767",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDAEA",
"type": "color"
},
"200": {
"value": "#F6B6D5",
"type": "color"
},
"300": {
"value": "#EA85B6",
"type": "color"
},
"400": {
"value": "#DA5897",
"type": "color"
},
"500": {
"value": "#BF3678",
"type": "color"
},
"600": {
"value": "#91305F",
"type": "color"
},
"700": {
"value": "#672846",
"type": "color"
},
"800": {
"value": "#431E30",
"type": "color"
},
"900": {
"value": "#29141E",
"type": "color"
}
}
}
}