#BB1831 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB1831 works with other colors. Named schemes with #BB1831 in its natural role, and a note on why the supporting colors balance it.
Cardinal glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cardinal anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cardinal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cardinal sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cardinal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cardinal carrying the quiet middle.
How #BB1831 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB1831 at work across the surfaces designers actually ship.
:root {
--color-base: #BB1831;
--color-base-rgb: 187 24 49;
--color-base-oklch: oklch(50.9% 0.193 21.1);
--color-50: #FEF1F3;
--color-100: #FBDADF;
--color-200: #F5B7C0;
--color-300: #E98695;
--color-400: #D9596C;
--color-500: #BE374B;
--color-600: #91313F;
--color-700: #662832;
--color-800: #431E23;
--color-900: #291417;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cardinal: {
50: '#FEF1F3',
100: '#FBDADF',
200: '#F5B7C0',
300: '#E98695',
400: '#D9596C',
500: '#BE374B',
600: '#91313F',
700: '#662832',
800: '#431E23',
900: '#291417',
},
}
$base: #BB1831; $base-ink: #FFFFFF; $base-50: #FEF1F3; $base-100: #FBDADF; $base-200: #F5B7C0; $base-300: #E98695; $base-400: #D9596C; $base-500: #BE374B; $base-600: #91313F; $base-700: #662832; $base-800: #431E23; $base-900: #291417; $base-hover: #941327; $base-subtle: #ECB7BF;
{
"color": {
"base": {
"value": "#BB1831",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F3",
"type": "color"
},
"100": {
"value": "#FBDADF",
"type": "color"
},
"200": {
"value": "#F5B7C0",
"type": "color"
},
"300": {
"value": "#E98695",
"type": "color"
},
"400": {
"value": "#D9596C",
"type": "color"
},
"500": {
"value": "#BE374B",
"type": "color"
},
"600": {
"value": "#91313F",
"type": "color"
},
"700": {
"value": "#662832",
"type": "color"
},
"800": {
"value": "#431E23",
"type": "color"
},
"900": {
"value": "#291417",
"type": "color"
}
}
}
}