#BB1846 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB1846 works with other colors. Named schemes with #BB1846 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB1846 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB1846 at work across the surfaces designers actually ship.
:root {
--color-base: #BB1846;
--color-base-rgb: 187 24 70;
--color-base-oklch: oklch(51.3% 0.193 13.2);
--color-50: #FEF1F5;
--color-100: #FBDAE3;
--color-200: #F5B7C9;
--color-300: #E986A2;
--color-400: #D9597D;
--color-500: #BE375D;
--color-600: #91314C;
--color-700: #66283A;
--color-800: #431E28;
--color-900: #29141A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F5',
100: '#FBDAE3',
200: '#F5B7C9',
300: '#E986A2',
400: '#D9597D',
500: '#BE375D',
600: '#91314C',
700: '#66283A',
800: '#431E28',
900: '#29141A',
},
}
$base: #BB1846; $base-ink: #FFFFFF; $base-50: #FEF1F5; $base-100: #FBDAE3; $base-200: #F5B7C9; $base-300: #E986A2; $base-400: #D9597D; $base-500: #BE375D; $base-600: #91314C; $base-700: #66283A; $base-800: #431E28; $base-900: #29141A; $base-hover: #941338; $base-subtle: #ECB7C6;
{
"color": {
"base": {
"value": "#BB1846",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FBDAE3",
"type": "color"
},
"200": {
"value": "#F5B7C9",
"type": "color"
},
"300": {
"value": "#E986A2",
"type": "color"
},
"400": {
"value": "#D9597D",
"type": "color"
},
"500": {
"value": "#BE375D",
"type": "color"
},
"600": {
"value": "#91314C",
"type": "color"
},
"700": {
"value": "#66283A",
"type": "color"
},
"800": {
"value": "#431E28",
"type": "color"
},
"900": {
"value": "#29141A",
"type": "color"
}
}
}
}