#BB1B43 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB1B43 works with other colors. Named schemes with #BB1B43 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB1B43 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB1B43 at work across the surfaces designers actually ship.
:root {
--color-base: #BB1B43;
--color-base-rgb: 187 27 67;
--color-base-oklch: oklch(51.4% 0.191 14.7);
--color-50: #FEF1F4;
--color-100: #FBDAE3;
--color-200: #F5B8C7;
--color-300: #E8879F;
--color-400: #D75B7A;
--color-500: #BC3859;
--color-600: #90324A;
--color-700: #662938;
--color-800: #421E27;
--color-900: #29141A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F4',
100: '#FBDAE3',
200: '#F5B8C7',
300: '#E8879F',
400: '#D75B7A',
500: '#BC3859',
600: '#90324A',
700: '#662938',
800: '#421E27',
900: '#29141A',
},
}
$base: #BB1B43; $base-ink: #FFFFFF; $base-50: #FEF1F4; $base-100: #FBDAE3; $base-200: #F5B8C7; $base-300: #E8879F; $base-400: #D75B7A; $base-500: #BC3859; $base-600: #90324A; $base-700: #662938; $base-800: #421E27; $base-900: #29141A; $base-hover: #961536; $base-subtle: #ECB9C6;
{
"color": {
"base": {
"value": "#BB1B43",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F4",
"type": "color"
},
"100": {
"value": "#FBDAE3",
"type": "color"
},
"200": {
"value": "#F5B8C7",
"type": "color"
},
"300": {
"value": "#E8879F",
"type": "color"
},
"400": {
"value": "#D75B7A",
"type": "color"
},
"500": {
"value": "#BC3859",
"type": "color"
},
"600": {
"value": "#90324A",
"type": "color"
},
"700": {
"value": "#662938",
"type": "color"
},
"800": {
"value": "#421E27",
"type": "color"
},
"900": {
"value": "#29141A",
"type": "color"
}
}
}
}