#BB1D30 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB1D30 works with other colors. Named schemes with #BB1D30 in its natural role, and a note on why the supporting colors balance it.
Cardinal glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cardinal anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cardinal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cardinal sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cardinal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cardinal carrying the quiet middle.
How #BB1D30 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB1D30 at work across the surfaces designers actually ship.
:root {
--color-base: #BB1D30;
--color-base-rgb: 187 29 48;
--color-base-oklch: oklch(51.2% 0.190 22.1);
--color-50: #FDF1F3;
--color-100: #FADBDF;
--color-200: #F4B9BF;
--color-300: #E78893;
--color-400: #D55D6B;
--color-500: #BB3A49;
--color-600: #8E333E;
--color-700: #652A31;
--color-800: #421F23;
--color-900: #281517;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cardinal: {
50: '#FDF1F3',
100: '#FADBDF',
200: '#F4B9BF',
300: '#E78893',
400: '#D55D6B',
500: '#BB3A49',
600: '#8E333E',
700: '#652A31',
800: '#421F23',
900: '#281517',
},
}
$base: #BB1D30; $base-ink: #FFFFFF; $base-50: #FDF1F3; $base-100: #FADBDF; $base-200: #F4B9BF; $base-300: #E78893; $base-400: #D55D6B; $base-500: #BB3A49; $base-600: #8E333E; $base-700: #652A31; $base-800: #421F23; $base-900: #281517; $base-hover: #941726; $base-subtle: #EBBAC0;
{
"color": {
"base": {
"value": "#BB1D30",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F3",
"type": "color"
},
"100": {
"value": "#FADBDF",
"type": "color"
},
"200": {
"value": "#F4B9BF",
"type": "color"
},
"300": {
"value": "#E78893",
"type": "color"
},
"400": {
"value": "#D55D6B",
"type": "color"
},
"500": {
"value": "#BB3A49",
"type": "color"
},
"600": {
"value": "#8E333E",
"type": "color"
},
"700": {
"value": "#652A31",
"type": "color"
},
"800": {
"value": "#421F23",
"type": "color"
},
"900": {
"value": "#281517",
"type": "color"
}
}
}
}