#BB1E48 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB1E48 works with other colors. Named schemes with #BB1E48 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB1E48 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB1E48 at work across the surfaces designers actually ship.
:root {
--color-base: #BB1E48;
--color-base-rgb: 187 30 72;
--color-base-oklch: oklch(51.7% 0.189 13.0);
--color-50: #FDF1F5;
--color-100: #FADBE3;
--color-200: #F3B9C9;
--color-300: #E689A2;
--color-400: #D55D7D;
--color-500: #BA3B5D;
--color-600: #8E344C;
--color-700: #642A3A;
--color-800: #421F28;
--color-900: #28151A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF1F5',
100: '#FADBE3',
200: '#F3B9C9',
300: '#E689A2',
400: '#D55D7D',
500: '#BA3B5D',
600: '#8E344C',
700: '#642A3A',
800: '#421F28',
900: '#28151A',
},
}
$base: #BB1E48; $base-ink: #FFFFFF; $base-50: #FDF1F5; $base-100: #FADBE3; $base-200: #F3B9C9; $base-300: #E689A2; $base-400: #D55D7D; $base-500: #BA3B5D; $base-600: #8E344C; $base-700: #642A3A; $base-800: #421F28; $base-900: #28151A; $base-hover: #97193A; $base-subtle: #EBBCC8;
{
"color": {
"base": {
"value": "#BB1E48",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F5",
"type": "color"
},
"100": {
"value": "#FADBE3",
"type": "color"
},
"200": {
"value": "#F3B9C9",
"type": "color"
},
"300": {
"value": "#E689A2",
"type": "color"
},
"400": {
"value": "#D55D7D",
"type": "color"
},
"500": {
"value": "#BA3B5D",
"type": "color"
},
"600": {
"value": "#8E344C",
"type": "color"
},
"700": {
"value": "#642A3A",
"type": "color"
},
"800": {
"value": "#421F28",
"type": "color"
},
"900": {
"value": "#28151A",
"type": "color"
}
}
}
}