#BB213B is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB213B works with other colors. Named schemes with #BB213B in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB213B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB213B at work across the surfaces designers actually ship.
:root {
--color-base: #BB213B;
--color-base-rgb: 187 33 59;
--color-base-oklch: oklch(51.6% 0.187 18.7);
--color-50: #FDF1F3;
--color-100: #FADBE1;
--color-200: #F3BAC3;
--color-300: #E58A99;
--color-400: #D35F72;
--color-500: #B83D51;
--color-600: #8C3544;
--color-700: #642B35;
--color-800: #412025;
--color-900: #281518;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF1F3',
100: '#FADBE1',
200: '#F3BAC3',
300: '#E58A99',
400: '#D35F72',
500: '#B83D51',
600: '#8C3544',
700: '#642B35',
800: '#412025',
900: '#281518',
},
}
$base: #BB213B; $base-ink: #FFFFFF; $base-50: #FDF1F3; $base-100: #FADBE1; $base-200: #F3BAC3; $base-300: #E58A99; $base-400: #D35F72; $base-500: #B83D51; $base-600: #8C3544; $base-700: #642B35; $base-800: #412025; $base-900: #281518; $base-hover: #951A2F; $base-subtle: #EBBCC4;
{
"color": {
"base": {
"value": "#BB213B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F3",
"type": "color"
},
"100": {
"value": "#FADBE1",
"type": "color"
},
"200": {
"value": "#F3BAC3",
"type": "color"
},
"300": {
"value": "#E58A99",
"type": "color"
},
"400": {
"value": "#D35F72",
"type": "color"
},
"500": {
"value": "#B83D51",
"type": "color"
},
"600": {
"value": "#8C3544",
"type": "color"
},
"700": {
"value": "#642B35",
"type": "color"
},
"800": {
"value": "#412025",
"type": "color"
},
"900": {
"value": "#281518",
"type": "color"
}
}
}
}