#BB2164 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB2164 works with other colors. Named schemes with #BB2164 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB2164 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB2164 at work across the surfaces designers actually ship.
:root {
--color-base: #BB2164;
--color-base-rgb: 187 33 100;
--color-base-oklch: oklch(52.6% 0.192 1.0);
--color-50: #FDF1F7;
--color-100: #FADBE9;
--color-200: #F3BAD2;
--color-300: #E58AB2;
--color-400: #D35F91;
--color-500: #B83D72;
--color-600: #8C355B;
--color-700: #642B44;
--color-800: #41202E;
--color-900: #28151D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF1F7',
100: '#FADBE9',
200: '#F3BAD2',
300: '#E58AB2',
400: '#D35F91',
500: '#B83D72',
600: '#8C355B',
700: '#642B44',
800: '#41202E',
900: '#28151D',
},
}
$base: #BB2164; $base-ink: #FFFFFF; $base-50: #FDF1F7; $base-100: #FADBE9; $base-200: #F3BAD2; $base-300: #E58AB2; $base-400: #D35F91; $base-500: #B83D72; $base-600: #8C355B; $base-700: #642B44; $base-800: #41202E; $base-900: #28151D; $base-hover: #951A50; $base-subtle: #EBBCD0;
{
"color": {
"base": {
"value": "#BB2164",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F7",
"type": "color"
},
"100": {
"value": "#FADBE9",
"type": "color"
},
"200": {
"value": "#F3BAD2",
"type": "color"
},
"300": {
"value": "#E58AB2",
"type": "color"
},
"400": {
"value": "#D35F91",
"type": "color"
},
"500": {
"value": "#B83D72",
"type": "color"
},
"600": {
"value": "#8C355B",
"type": "color"
},
"700": {
"value": "#642B44",
"type": "color"
},
"800": {
"value": "#41202E",
"type": "color"
},
"900": {
"value": "#28151D",
"type": "color"
}
}
}
}