#BB2646 is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB2646 works with other colors. Named schemes with #BB2646 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB2646 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB2646 at work across the surfaces designers actually ship.
:root {
--color-base: #BB2646;
--color-base-rgb: 187 38 70;
--color-base-oklch: oklch(52.2% 0.183 15.0);
--color-50: #FDF2F4;
--color-100: #F9DCE3;
--color-200: #F1BBC7;
--color-300: #E28D9F;
--color-400: #D0627A;
--color-500: #B54059;
--color-600: #8A384A;
--color-700: #622D38;
--color-800: #402127;
--color-900: #28161A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F4',
100: '#F9DCE3',
200: '#F1BBC7',
300: '#E28D9F',
400: '#D0627A',
500: '#B54059',
600: '#8A384A',
700: '#622D38',
800: '#402127',
900: '#28161A',
},
}
$base: #BB2646; $base-ink: #FFFFFF; $base-50: #FDF2F4; $base-100: #F9DCE3; $base-200: #F1BBC7; $base-300: #E28D9F; $base-400: #D0627A; $base-500: #B54059; $base-600: #8A384A; $base-700: #622D38; $base-800: #402127; $base-900: #28161A; $base-hover: #951F38; $base-subtle: #EABFC8;
{
"color": {
"base": {
"value": "#BB2646",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F4",
"type": "color"
},
"100": {
"value": "#F9DCE3",
"type": "color"
},
"200": {
"value": "#F1BBC7",
"type": "color"
},
"300": {
"value": "#E28D9F",
"type": "color"
},
"400": {
"value": "#D0627A",
"type": "color"
},
"500": {
"value": "#B54059",
"type": "color"
},
"600": {
"value": "#8A384A",
"type": "color"
},
"700": {
"value": "#622D38",
"type": "color"
},
"800": {
"value": "#402127",
"type": "color"
},
"900": {
"value": "#28161A",
"type": "color"
}
}
}
}