#BB2653 is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB2653 works with other colors. Named schemes with #BB2653 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB2653 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB2653 at work across the surfaces designers actually ship.
:root {
--color-base: #BB2653;
--color-base-rgb: 187 38 83;
--color-base-oklch: oklch(52.5% 0.184 9.3);
--color-50: #FDF2F5;
--color-100: #F9DCE5;
--color-200: #F1BBCB;
--color-300: #E28DA7;
--color-400: #D06283;
--color-500: #B54063;
--color-600: #8A3850;
--color-700: #622D3D;
--color-800: #40212A;
--color-900: #28161B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F5',
100: '#F9DCE5',
200: '#F1BBCB',
300: '#E28DA7',
400: '#D06283',
500: '#B54063',
600: '#8A3850',
700: '#622D3D',
800: '#40212A',
900: '#28161B',
},
}
$base: #BB2653; $base-ink: #FFFFFF; $base-50: #FDF2F5; $base-100: #F9DCE5; $base-200: #F1BBCB; $base-300: #E28DA7; $base-400: #D06283; $base-500: #B54063; $base-600: #8A3850; $base-700: #622D3D; $base-800: #40212A; $base-900: #28161B; $base-hover: #951F42; $base-subtle: #EABFCC;
{
"color": {
"base": {
"value": "#BB2653",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F5",
"type": "color"
},
"100": {
"value": "#F9DCE5",
"type": "color"
},
"200": {
"value": "#F1BBCB",
"type": "color"
},
"300": {
"value": "#E28DA7",
"type": "color"
},
"400": {
"value": "#D06283",
"type": "color"
},
"500": {
"value": "#B54063",
"type": "color"
},
"600": {
"value": "#8A3850",
"type": "color"
},
"700": {
"value": "#622D3D",
"type": "color"
},
"800": {
"value": "#40212A",
"type": "color"
},
"900": {
"value": "#28161B",
"type": "color"
}
}
}
}