#BB2A4E is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB2A4E works with other colors. Named schemes with #BB2A4E in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB2A4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB2A4E at work across the surfaces designers actually ship.
:root {
--color-base: #BB2A4E;
--color-base-rgb: 187 42 78;
--color-base-oklch: oklch(52.7% 0.180 12.2);
--color-50: #FDF2F5;
--color-100: #F8DDE4;
--color-200: #F0BDC9;
--color-300: #E08FA3;
--color-400: #CD657F;
--color-500: #B2435F;
--color-600: #883A4D;
--color-700: #612E3B;
--color-800: #402129;
--color-900: #27161A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F5',
100: '#F8DDE4',
200: '#F0BDC9',
300: '#E08FA3',
400: '#CD657F',
500: '#B2435F',
600: '#883A4D',
700: '#612E3B',
800: '#402129',
900: '#27161A',
},
}
$base: #BB2A4E; $base-ink: #FFFFFF; $base-50: #FDF2F5; $base-100: #F8DDE4; $base-200: #F0BDC9; $base-300: #E08FA3; $base-400: #CD657F; $base-500: #B2435F; $base-600: #883A4D; $base-700: #612E3B; $base-800: #402129; $base-900: #27161A; $base-hover: #96223F; $base-subtle: #E9C1CB;
{
"color": {
"base": {
"value": "#BB2A4E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F5",
"type": "color"
},
"100": {
"value": "#F8DDE4",
"type": "color"
},
"200": {
"value": "#F0BDC9",
"type": "color"
},
"300": {
"value": "#E08FA3",
"type": "color"
},
"400": {
"value": "#CD657F",
"type": "color"
},
"500": {
"value": "#B2435F",
"type": "color"
},
"600": {
"value": "#883A4D",
"type": "color"
},
"700": {
"value": "#612E3B",
"type": "color"
},
"800": {
"value": "#402129",
"type": "color"
},
"900": {
"value": "#27161A",
"type": "color"
}
}
}
}