#BB2A5B is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB2A5B works with other colors. Named schemes with #BB2A5B in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB2A5B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB2A5B at work across the surfaces designers actually ship.
:root {
--color-base: #BB2A5B;
--color-base-rgb: 187 42 91;
--color-base-oklch: oklch(53.0% 0.182 6.2);
--color-50: #FDF2F6;
--color-100: #F8DDE6;
--color-200: #F0BDCE;
--color-300: #E08FAA;
--color-400: #CD6588;
--color-500: #B24368;
--color-600: #883A54;
--color-700: #612E3F;
--color-800: #40212B;
--color-900: #27161C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F6',
100: '#F8DDE6',
200: '#F0BDCE',
300: '#E08FAA',
400: '#CD6588',
500: '#B24368',
600: '#883A54',
700: '#612E3F',
800: '#40212B',
900: '#27161C',
},
}
$base: #BB2A5B; $base-ink: #FFFFFF; $base-50: #FDF2F6; $base-100: #F8DDE6; $base-200: #F0BDCE; $base-300: #E08FAA; $base-400: #CD6588; $base-500: #B24368; $base-600: #883A54; $base-700: #612E3F; $base-800: #40212B; $base-900: #27161C; $base-hover: #962249; $base-subtle: #E9C1CE;
{
"color": {
"base": {
"value": "#BB2A5B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F6",
"type": "color"
},
"100": {
"value": "#F8DDE6",
"type": "color"
},
"200": {
"value": "#F0BDCE",
"type": "color"
},
"300": {
"value": "#E08FAA",
"type": "color"
},
"400": {
"value": "#CD6588",
"type": "color"
},
"500": {
"value": "#B24368",
"type": "color"
},
"600": {
"value": "#883A54",
"type": "color"
},
"700": {
"value": "#612E3F",
"type": "color"
},
"800": {
"value": "#40212B",
"type": "color"
},
"900": {
"value": "#27161C",
"type": "color"
}
}
}
}