#BB3058 is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB3058 works with other colors. Named schemes with #BB3058 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB3058 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB3058 at work across the surfaces designers actually ship.
:root {
--color-base: #BB3058;
--color-base-rgb: 187 48 88;
--color-base-oklch: oklch(53.4% 0.176 8.6);
--color-50: #FCF2F5;
--color-100: #F7DEE5;
--color-200: #EEBECC;
--color-300: #DE92A7;
--color-400: #CA6884;
--color-500: #AE4664;
--color-600: #863C51;
--color-700: #5F303D;
--color-800: #3F222A;
--color-900: #27171B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF2F5',
100: '#F7DEE5',
200: '#EEBECC',
300: '#DE92A7',
400: '#CA6884',
500: '#AE4664',
600: '#863C51',
700: '#5F303D',
800: '#3F222A',
900: '#27171B',
},
}
$base: #BB3058; $base-ink: #FFFFFF; $base-50: #FCF2F5; $base-100: #F7DEE5; $base-200: #EEBECC; $base-300: #DE92A7; $base-400: #CA6884; $base-500: #AE4664; $base-600: #863C51; $base-700: #5F303D; $base-800: #3F222A; $base-900: #27171B; $base-hover: #952646; $base-subtle: #E8C3CE;
{
"color": {
"base": {
"value": "#BB3058",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2F5",
"type": "color"
},
"100": {
"value": "#F7DEE5",
"type": "color"
},
"200": {
"value": "#EEBECC",
"type": "color"
},
"300": {
"value": "#DE92A7",
"type": "color"
},
"400": {
"value": "#CA6884",
"type": "color"
},
"500": {
"value": "#AE4664",
"type": "color"
},
"600": {
"value": "#863C51",
"type": "color"
},
"700": {
"value": "#5F303D",
"type": "color"
},
"800": {
"value": "#3F222A",
"type": "color"
},
"900": {
"value": "#27171B",
"type": "color"
}
}
}
}