#BB3063 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB3063 works with other colors. Named schemes with #BB3063 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB3063 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB3063 at work across the surfaces designers actually ship.
:root {
--color-base: #BB3063;
--color-base-rgb: 187 48 99;
--color-base-oklch: oklch(53.7% 0.178 3.4);
--color-50: #FCF2F6;
--color-100: #F7DEE7;
--color-200: #EEBED0;
--color-300: #DE92AD;
--color-400: #CA688C;
--color-500: #AE466D;
--color-600: #863C57;
--color-700: #5F3041;
--color-800: #3F222D;
--color-900: #27171C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF2F6',
100: '#F7DEE7',
200: '#EEBED0',
300: '#DE92AD',
400: '#CA688C',
500: '#AE466D',
600: '#863C57',
700: '#5F3041',
800: '#3F222D',
900: '#27171C',
},
}
$base: #BB3063; $base-ink: #FFFFFF; $base-50: #FCF2F6; $base-100: #F7DEE7; $base-200: #EEBED0; $base-300: #DE92AD; $base-400: #CA688C; $base-500: #AE466D; $base-600: #863C57; $base-700: #5F3041; $base-800: #3F222D; $base-900: #27171C; $base-hover: #95264F; $base-subtle: #E8C3D1;
{
"color": {
"base": {
"value": "#BB3063",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2F6",
"type": "color"
},
"100": {
"value": "#F7DEE7",
"type": "color"
},
"200": {
"value": "#EEBED0",
"type": "color"
},
"300": {
"value": "#DE92AD",
"type": "color"
},
"400": {
"value": "#CA688C",
"type": "color"
},
"500": {
"value": "#AE466D",
"type": "color"
},
"600": {
"value": "#863C57",
"type": "color"
},
"700": {
"value": "#5F3041",
"type": "color"
},
"800": {
"value": "#3F222D",
"type": "color"
},
"900": {
"value": "#27171C",
"type": "color"
}
}
}
}