#BB3067 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB3067 works with other colors. Named schemes with #BB3067 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB3067 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB3067 at work across the surfaces designers actually ship.
:root {
--color-base: #BB3067;
--color-base-rgb: 187 48 103;
--color-base-oklch: oklch(53.8% 0.180 1.5);
--color-50: #FCF2F6;
--color-100: #F7DEE8;
--color-200: #EEBED1;
--color-300: #DE92B0;
--color-400: #CA688F;
--color-500: #AE4670;
--color-600: #863C5A;
--color-700: #5F3043;
--color-800: #3F222E;
--color-900: #27171D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF2F6',
100: '#F7DEE8',
200: '#EEBED1',
300: '#DE92B0',
400: '#CA688F',
500: '#AE4670',
600: '#863C5A',
700: '#5F3043',
800: '#3F222E',
900: '#27171D',
},
}
$base: #BB3067; $base-ink: #FFFFFF; $base-50: #FCF2F6; $base-100: #F7DEE8; $base-200: #EEBED1; $base-300: #DE92B0; $base-400: #CA688F; $base-500: #AE4670; $base-600: #863C5A; $base-700: #5F3043; $base-800: #3F222E; $base-900: #27171D; $base-hover: #952653; $base-subtle: #E8C3D2;
{
"color": {
"base": {
"value": "#BB3067",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2F6",
"type": "color"
},
"100": {
"value": "#F7DEE8",
"type": "color"
},
"200": {
"value": "#EEBED1",
"type": "color"
},
"300": {
"value": "#DE92B0",
"type": "color"
},
"400": {
"value": "#CA688F",
"type": "color"
},
"500": {
"value": "#AE4670",
"type": "color"
},
"600": {
"value": "#863C5A",
"type": "color"
},
"700": {
"value": "#5F3043",
"type": "color"
},
"800": {
"value": "#3F222E",
"type": "color"
},
"900": {
"value": "#27171D",
"type": "color"
}
}
}
}