#BB31F2 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #BB31F2 works with other colors. Named schemes with #BB31F2 in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #BB31F2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB31F2 at work across the surfaces designers actually ship.
:root {
--color-base: #BB31F2;
--color-base-rgb: 187 49 242;
--color-base-oklch: oklch(61.2% 0.271 313.6);
--color-50: #FAF0FE;
--color-100: #F3D8FD;
--color-200: #E6B2FA;
--color-300: #D07FF0;
--color-400: #B950E2;
--color-500: #9C2DC8;
--color-600: #792A98;
--color-700: #57246B;
--color-800: #3A1B46;
--color-900: #24132B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FAF0FE',
100: '#F3D8FD',
200: '#E6B2FA',
300: '#D07FF0',
400: '#B950E2',
500: '#9C2DC8',
600: '#792A98',
700: '#57246B',
800: '#3A1B46',
900: '#24132B',
},
}
$base: #BB31F2; $base-ink: #141310; $base-50: #FAF0FE; $base-100: #F3D8FD; $base-200: #E6B2FA; $base-300: #D07FF0; $base-400: #B950E2; $base-500: #9C2DC8; $base-600: #792A98; $base-700: #57246B; $base-800: #3A1B46; $base-900: #24132B; $base-hover: #A10EDB; $base-subtle: #E8C8F4;
{
"color": {
"base": {
"value": "#BB31F2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F3D8FD",
"type": "color"
},
"200": {
"value": "#E6B2FA",
"type": "color"
},
"300": {
"value": "#D07FF0",
"type": "color"
},
"400": {
"value": "#B950E2",
"type": "color"
},
"500": {
"value": "#9C2DC8",
"type": "color"
},
"600": {
"value": "#792A98",
"type": "color"
},
"700": {
"value": "#57246B",
"type": "color"
},
"800": {
"value": "#3A1B46",
"type": "color"
},
"900": {
"value": "#24132B",
"type": "color"
}
}
}
}