What color is #BB3340?

#BB3340 is a medium red. In RGB it is rgb(187, 51, 64), and in HSL hsl(354, 57%, 47%).

Is #BB3340 accessible as text?

On white, #BB3340 has a contrast ratio of 5.74:1 (passes WCAG AA for body text); on black it is 3.66:1 (fails). For text placed on #BB3340, use white for the best readability.

What is the closest Tailwind color to #BB3340?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #BB3340?

#BB3340 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #34BCAF. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BB3340 below.

Is #BB3340 good for buttons?

#BB3340 works well for buttons and highlights, but use white text on #BB3340 — black text only reaches 3.66:1, below the 4.5:1 needed for normal-size labels.

Is #BB3340 the same as CSS firebrick?

No — #BB3340 is not the CSS named color firebrick, but firebrick (#B22222) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#BB3340 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BB3340

Not just a swatch — here's how #BB3340 works with other colors. Named schemes with #BB3340 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #BB3340 Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #BB3340 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BB3340 Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BB3340 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BB3340 Secondary #B88786 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

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Color Lab

How #BB3340 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 93/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 47/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 96/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BB3340

For UI

For branding

For interior

For fashion

People also use #BB3340 with

Mulberry Copper Tiffany Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.7:1. Use

Subtle surface Use #EFD9DB for cards and hover fills. Tint 80

Avoid beside #BC5334 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BB3340 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BB3340;
  --color-base-rgb: 187 51 64;
  --color-base-oklch: oklch(53.2% 0.172 20.2);
  --color-50: #FCF3F4;
  --color-100: #F7DEE1;
  --color-200: #EDBFC4;
  --color-300: #DC939A;
  --color-400: #C86A73;
  --color-500: #AD4852;
  --color-600: #843D45;
  --color-700: #5E3035;
  --color-800: #3E2325;
  --color-900: #261718;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FCF3F4',
    100: '#F7DEE1',
    200: '#EDBFC4',
    300: '#DC939A',
    400: '#C86A73',
    500: '#AD4852',
    600: '#843D45',
    700: '#5E3035',
    800: '#3E2325',
    900: '#261718',
  },
}

$base: #BB3340;
$base-ink: #FFFFFF;
$base-50: #FCF3F4;
$base-100: #F7DEE1;
$base-200: #EDBFC4;
$base-300: #DC939A;
$base-400: #C86A73;
$base-500: #AD4852;
$base-600: #843D45;
$base-700: #5E3035;
$base-800: #3E2325;
$base-900: #261718;
$base-hover: #972934;
$base-subtle: #E8C5C8;

{
    "color": {
        "base": {
            "value": "#BB3340",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F4",
                "type": "color"
            },
            "100": {
                "value": "#F7DEE1",
                "type": "color"
            },
            "200": {
                "value": "#EDBFC4",
                "type": "color"
            },
            "300": {
                "value": "#DC939A",
                "type": "color"
            },
            "400": {
                "value": "#C86A73",
                "type": "color"
            },
            "500": {
                "value": "#AD4852",
                "type": "color"
            },
            "600": {
                "value": "#843D45",
                "type": "color"
            },
            "700": {
                "value": "#5E3035",
                "type": "color"
            },
            "800": {
                "value": "#3E2325",
                "type": "color"
            },
            "900": {
                "value": "#261718",
                "type": "color"
            }
        }
    }
}

Palettes built on #BB3340

Color Lab

Pairs with #BB3340

UI roles & guardrails

In real applications

Scales

Every model

Export