#BB36E4 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #BB36E4 works with other colors. Named schemes with #BB36E4 in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Electric Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #BB36E4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB36E4 at work across the surfaces designers actually ship.
:root {
--color-base: #BB36E4;
--color-base-rgb: 187 54 228;
--color-base-oklch: oklch(60.6% 0.255 316.6);
--color-50: #FBF1FE;
--color-100: #F3DAFB;
--color-200: #E7B7F5;
--color-300: #D287E9;
--color-400: #BB5AD8;
--color-500: #9E37BD;
--color-600: #7A3290;
--color-700: #582966;
--color-800: #3A1E43;
--color-900: #241429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FBF1FE',
100: '#F3DAFB',
200: '#E7B7F5',
300: '#D287E9',
400: '#BB5AD8',
500: '#9E37BD',
600: '#7A3290',
700: '#582966',
800: '#3A1E43',
900: '#241429',
},
}
$base: #BB36E4; $base-ink: #141310; $base-50: #FBF1FE; $base-100: #F3DAFB; $base-200: #E7B7F5; $base-300: #D287E9; $base-400: #BB5AD8; $base-500: #9E37BD; $base-600: #7A3290; $base-700: #582966; $base-800: #3A1E43; $base-900: #241429; $base-hover: #9E1BC5; $base-subtle: #E7C9F0;
{
"color": {
"base": {
"value": "#BB36E4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF1FE",
"type": "color"
},
"100": {
"value": "#F3DAFB",
"type": "color"
},
"200": {
"value": "#E7B7F5",
"type": "color"
},
"300": {
"value": "#D287E9",
"type": "color"
},
"400": {
"value": "#BB5AD8",
"type": "color"
},
"500": {
"value": "#9E37BD",
"type": "color"
},
"600": {
"value": "#7A3290",
"type": "color"
},
"700": {
"value": "#582966",
"type": "color"
},
"800": {
"value": "#3A1E43",
"type": "color"
},
"900": {
"value": "#241429",
"type": "color"
}
}
}
}