#BB3845 is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB3845 works with other colors. Named schemes with #BB3845 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB3845 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB3845 at work across the surfaces designers actually ship.
:root {
--color-base: #BB3845;
--color-base-rgb: 187 56 69;
--color-base-oklch: oklch(53.8% 0.167 19.3);
--color-50: #FCF3F4;
--color-100: #F6DFE1;
--color-200: #ECC0C5;
--color-300: #DA959C;
--color-400: #C66C75;
--color-500: #AA4B54;
--color-600: #833F46;
--color-700: #5D3236;
--color-800: #3D2326;
--color-900: #261719;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF3F4',
100: '#F6DFE1',
200: '#ECC0C5',
300: '#DA959C',
400: '#C66C75',
500: '#AA4B54',
600: '#833F46',
700: '#5D3236',
800: '#3D2326',
900: '#261719',
},
}
$base: #BB3845; $base-ink: #FFFFFF; $base-50: #FCF3F4; $base-100: #F6DFE1; $base-200: #ECC0C5; $base-300: #DA959C; $base-400: #C66C75; $base-500: #AA4B54; $base-600: #833F46; $base-700: #5D3236; $base-800: #3D2326; $base-900: #261719; $base-hover: #972D38; $base-subtle: #E8C7CA;
{
"color": {
"base": {
"value": "#BB3845",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3F4",
"type": "color"
},
"100": {
"value": "#F6DFE1",
"type": "color"
},
"200": {
"value": "#ECC0C5",
"type": "color"
},
"300": {
"value": "#DA959C",
"type": "color"
},
"400": {
"value": "#C66C75",
"type": "color"
},
"500": {
"value": "#AA4B54",
"type": "color"
},
"600": {
"value": "#833F46",
"type": "color"
},
"700": {
"value": "#5D3236",
"type": "color"
},
"800": {
"value": "#3D2326",
"type": "color"
},
"900": {
"value": "#261719",
"type": "color"
}
}
}
}