#BB3A5C is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB3A5C works with other colors. Named schemes with #BB3A5C in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BB3A5C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB3A5C at work across the surfaces designers actually ship.
:root {
--color-base: #BB3A5C;
--color-base-rgb: 187 58 92;
--color-base-oklch: oklch(54.5% 0.166 8.8);
--color-50: #FCF3F5;
--color-100: #F6DFE5;
--color-200: #ECC1CC;
--color-300: #DA95A8;
--color-400: #C56D85;
--color-500: #A94C65;
--color-600: #824052;
--color-700: #5D323D;
--color-800: #3D242B;
--color-900: #26171B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FCF3F5',
100: '#F6DFE5',
200: '#ECC1CC',
300: '#DA95A8',
400: '#C56D85',
500: '#A94C65',
600: '#824052',
700: '#5D323D',
800: '#3D242B',
900: '#26171B',
},
}
$base: #BB3A5C; $base-ink: #FFFFFF; $base-50: #FCF3F5; $base-100: #F6DFE5; $base-200: #ECC1CC; $base-300: #DA95A8; $base-400: #C56D85; $base-500: #A94C65; $base-600: #824052; $base-700: #5D323D; $base-800: #3D242B; $base-900: #26171B; $base-hover: #962E4A; $base-subtle: #E7C7D0;
{
"color": {
"base": {
"value": "#BB3A5C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3F5",
"type": "color"
},
"100": {
"value": "#F6DFE5",
"type": "color"
},
"200": {
"value": "#ECC1CC",
"type": "color"
},
"300": {
"value": "#DA95A8",
"type": "color"
},
"400": {
"value": "#C56D85",
"type": "color"
},
"500": {
"value": "#A94C65",
"type": "color"
},
"600": {
"value": "#824052",
"type": "color"
},
"700": {
"value": "#5D323D",
"type": "color"
},
"800": {
"value": "#3D242B",
"type": "color"
},
"900": {
"value": "#26171B",
"type": "color"
}
}
}
}