#BB4474 is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB4474 works with other colors. Named schemes with #BB4474 in its natural role, and a note on why the supporting colors balance it.
Mulberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Mulberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Mulberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Mulberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Mulberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mulberry carrying the quiet middle.
How #BB4474 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB4474 at work across the surfaces designers actually ship.
:root {
--color-base: #BB4474;
--color-base-rgb: 187 68 116;
--color-base-oklch: oklch(56.3% 0.159 358.6);
--color-50: #FBF3F7;
--color-100: #F5E0E9;
--color-200: #E9C3D2;
--color-300: #D699B2;
--color-400: #C07291;
--color-500: #A45172;
--color-600: #7E445B;
--color-700: #5A3444;
--color-800: #3C252E;
--color-900: #25181D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
mulberry: {
50: '#FBF3F7',
100: '#F5E0E9',
200: '#E9C3D2',
300: '#D699B2',
400: '#C07291',
500: '#A45172',
600: '#7E445B',
700: '#5A3444',
800: '#3C252E',
900: '#25181D',
},
}
$base: #BB4474; $base-ink: #FFFFFF; $base-50: #FBF3F7; $base-100: #F5E0E9; $base-200: #E9C3D2; $base-300: #D699B2; $base-400: #C07291; $base-500: #A45172; $base-600: #7E445B; $base-700: #5A3444; $base-800: #3C252E; $base-900: #25181D; $base-hover: #96365C; $base-subtle: #E6CBD6;
{
"color": {
"base": {
"value": "#BB4474",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF3F7",
"type": "color"
},
"100": {
"value": "#F5E0E9",
"type": "color"
},
"200": {
"value": "#E9C3D2",
"type": "color"
},
"300": {
"value": "#D699B2",
"type": "color"
},
"400": {
"value": "#C07291",
"type": "color"
},
"500": {
"value": "#A45172",
"type": "color"
},
"600": {
"value": "#7E445B",
"type": "color"
},
"700": {
"value": "#5A3444",
"type": "color"
},
"800": {
"value": "#3C252E",
"type": "color"
},
"900": {
"value": "#25181D",
"type": "color"
}
}
}
}