Nearest named color: Medium Orchid
#BB49CF
#BB49CF
Nearest named
Medium Orchid
Family
Purple
Lightness
61.1%
Chroma
0.216
Hue angle
321.4°
Temperature
Neutral-leaning
Contrast on white
4.23:1 · AA Large
Contrast on black
4.39:1 · AA Large
Web-safe
#CC33CC
CSS oklch()
61% 0.22 321

#BB49CF is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #BB49CF

Not just a swatch — here's how #BB49CF works with other colors. Named schemes with #BB49CF in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Medium Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Medium Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Orchid.

Minimal Editorial Surface · 5 colors

Medium Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Orchid carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Medium Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Medium Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

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Color Lab

How #BB49CF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 36/100
Low
Middle-weight — neither delicate nor heavy.
Depth 42/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 23/100
Low
Clean and current — no dusty, aged cast.
Luxury 41/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 83/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 71/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 18/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BB49CF

For UI
For branding
For interior
For fashion
People also use #BB49CF with

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.4:1. Use
Subtle surface Use #EFDEF2 for cards and hover fills. Tint 80
Avoid beside #CF4AB6 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BB49CF at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BB49CF;
  --color-base-rgb: 187 73 207;
  --color-base-oklch: oklch(61.1% 0.216 321.4);
  --color-50: #FBF2FC;
  --color-100: #F3DEF7;
  --color-200: #E7BFEE;
  --color-300: #D292DD;
  --color-400: #BB69C9;
  --color-500: #9E47AD;
  --color-600: #7A3D85;
  --color-700: #58305F;
  --color-800: #3A233E;
  --color-900: #241726;
  --color-on-base: #141310;
}