#BB71F4 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #BB71F4 works with other colors. Named schemes with #BB71F4 in its natural role, and a note on why the supporting colors balance it.
Heliotrope keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #BB71F4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB71F4 at work across the surfaces designers actually ship.
:root {
--color-base: #BB71F4;
--color-base-rgb: 187 113 244;
--color-base-oklch: oklch(68.3% 0.195 308.2);
--color-50: #F8F0FE;
--color-100: #EDD8FD;
--color-200: #DBB3F9;
--color-300: #BF80EF;
--color-400: #A252E0;
--color-500: #842FC6;
--color-600: #682B96;
--color-700: #4C256A;
--color-800: #331C45;
--color-900: #20132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#F8F0FE',
100: '#EDD8FD',
200: '#DBB3F9',
300: '#BF80EF',
400: '#A252E0',
500: '#842FC6',
600: '#682B96',
700: '#4C256A',
800: '#331C45',
900: '#20132A',
},
}
$base: #BB71F4; $base-ink: #141310; $base-50: #F8F0FE; $base-100: #EDD8FD; $base-200: #DBB3F9; $base-300: #BF80EF; $base-400: #A252E0; $base-500: #842FC6; $base-600: #682B96; $base-700: #4C256A; $base-800: #331C45; $base-900: #20132A; $base-hover: #9C2EEF; $base-subtle: #EAD9F7;
{
"color": {
"base": {
"value": "#BB71F4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#EDD8FD",
"type": "color"
},
"200": {
"value": "#DBB3F9",
"type": "color"
},
"300": {
"value": "#BF80EF",
"type": "color"
},
"400": {
"value": "#A252E0",
"type": "color"
},
"500": {
"value": "#842FC6",
"type": "color"
},
"600": {
"value": "#682B96",
"type": "color"
},
"700": {
"value": "#4C256A",
"type": "color"
},
"800": {
"value": "#331C45",
"type": "color"
},
"900": {
"value": "#20132A",
"type": "color"
}
}
}
}