#BB778A is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BB778A works with other colors. Named schemes with #BB778A in its natural role, and a note on why the supporting colors balance it.
Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Rose Gold as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.
How #BB778A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB778A at work across the surfaces designers actually ship.
:root {
--color-base: #BB778A;
--color-base-rgb: 187 119 138;
--color-base-oklch: oklch(64.6% 0.088 1.7);
--color-50: #FAF5F6;
--color-100: #F2E3E8;
--color-200: #E4C9D0;
--color-300: #CDA2AE;
--color-400: #B47E8D;
--color-500: #975D6E;
--color-600: #754C58;
--color-700: #553A42;
--color-800: #38292D;
--color-900: #231A1D;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
rose-gold: {
50: '#FAF5F6',
100: '#F2E3E8',
200: '#E4C9D0',
300: '#CDA2AE',
400: '#B47E8D',
500: '#975D6E',
600: '#754C58',
700: '#553A42',
800: '#38292D',
900: '#231A1D',
},
}
$base: #BB778A; $base-ink: #141310; $base-50: #FAF5F6; $base-100: #F2E3E8; $base-200: #E4C9D0; $base-300: #CDA2AE; $base-400: #B47E8D; $base-500: #975D6E; $base-600: #754C58; $base-700: #553A42; $base-800: #38292D; $base-900: #231A1D; $base-hover: #A35269; $base-subtle: #E8D9DD;
{
"color": {
"base": {
"value": "#BB778A",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF5F6",
"type": "color"
},
"100": {
"value": "#F2E3E8",
"type": "color"
},
"200": {
"value": "#E4C9D0",
"type": "color"
},
"300": {
"value": "#CDA2AE",
"type": "color"
},
"400": {
"value": "#B47E8D",
"type": "color"
},
"500": {
"value": "#975D6E",
"type": "color"
},
"600": {
"value": "#754C58",
"type": "color"
},
"700": {
"value": "#553A42",
"type": "color"
},
"800": {
"value": "#38292D",
"type": "color"
},
"900": {
"value": "#231A1D",
"type": "color"
}
}
}
}