What color is #BB778F?

#BB778F is a medium, muted rose. In RGB it is rgb(187, 119, 143), and in HSL hsl(339, 33%, 60%).

Is #BB778F accessible as text?

On white, #BB778F has a contrast ratio of 3.42:1 (fails WCAG AA for body text); on black it is 6.15:1 (passes). For text placed on #BB778F, use black for the best readability.

What is the closest Tailwind color to #BB778F?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #BB778F?

#BB778F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #77BBA3. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BB778F below.

Is #BB778F good for buttons?

#BB778F works well for buttons and highlights, but use black text on #BB778F — white text only reaches 3.42:1, below the 4.5:1 needed for normal-size labels.

Is #BB778F the same as CSS palevioletred?

No — #BB778F is not the CSS named color palevioletred, but palevioletred (#DB7093) is the closest CSS named color.

#BB778F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BB778F

Not just a swatch — here's how #BB778F works with other colors. Named schemes with #BB778F in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #BB778F Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #BB778F Secondary #B9612D Accent #7B7641 Surface #F5EBDD Anchor #3C2921

This palette keeps Rose Gold as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #BB778F Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #BB778F Accent #AFC3B1 Surface #E7D7BE Secondary #9AA0A2 Anchor #26324B

Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BB778F Secondary #CCB2BA Support #9C9087 Ink #17140F

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BB778F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 55/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 35/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 26/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 78/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 71/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BB778F

For UI

For branding

For interior

For fashion

People also use #BB778F with

Lilac Rosy Brown Dark Sea Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.4:1. Use

Subtle surface Use #EFE6E9 for cards and hover fills. Tint 80

Avoid beside #BB7778 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BB778F at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BB778F;
  --color-base-rgb: 187 119 143;
  --color-base-oklch: oklch(64.8% 0.090 357.2);
  --color-50: #FAF5F7;
  --color-100: #F2E3E8;
  --color-200: #E4C9D2;
  --color-300: #CDA2B1;
  --color-400: #B47E91;
  --color-500: #975D72;
  --color-600: #754C5B;
  --color-700: #553A43;
  --color-800: #38292E;
  --color-900: #231A1D;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  rose-gold: {
    50: '#FAF5F7',
    100: '#F2E3E8',
    200: '#E4C9D2',
    300: '#CDA2B1',
    400: '#B47E91',
    500: '#975D72',
    600: '#754C5B',
    700: '#553A43',
    800: '#38292E',
    900: '#231A1D',
  },
}

$base: #BB778F;
$base-ink: #141310;
$base-50: #FAF5F7;
$base-100: #F2E3E8;
$base-200: #E4C9D2;
$base-300: #CDA2B1;
$base-400: #B47E91;
$base-500: #975D72;
$base-600: #754C5B;
$base-700: #553A43;
$base-800: #38292E;
$base-900: #231A1D;
$base-hover: #A3526E;
$base-subtle: #E8D9DE;

{
    "color": {
        "base": {
            "value": "#BB778F",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF5F7",
                "type": "color"
            },
            "100": {
                "value": "#F2E3E8",
                "type": "color"
            },
            "200": {
                "value": "#E4C9D2",
                "type": "color"
            },
            "300": {
                "value": "#CDA2B1",
                "type": "color"
            },
            "400": {
                "value": "#B47E91",
                "type": "color"
            },
            "500": {
                "value": "#975D72",
                "type": "color"
            },
            "600": {
                "value": "#754C5B",
                "type": "color"
            },
            "700": {
                "value": "#553A43",
                "type": "color"
            },
            "800": {
                "value": "#38292E",
                "type": "color"
            },
            "900": {
                "value": "#231A1D",
                "type": "color"
            }
        }
    }
}