What color is #BB78E4?

#BB78E4 is a light, soft violet. In RGB it is rgb(187, 120, 228), and in HSL hsl(277, 67%, 68%).

Is #BB78E4 accessible as text?

On white, #BB78E4 has a contrast ratio of 3.03:1 (fails WCAG AA for body text); on black it is 6.92:1 (passes). For text placed on #BB78E4, use black for the best readability.

What is the closest Tailwind color to #BB78E4?

The nearest Tailwind CSS token is purple-400 (#C27AFF).

What colors go well with #BB78E4?

#BB78E4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #A1E477. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BB78E4 below.

Is #BB78E4 good for buttons?

#BB78E4 works well for buttons and highlights, but use black text on #BB78E4 — white text only reaches 3.03:1, below the 4.5:1 needed for normal-size labels.

Is #BB78E4 the same as CSS orchid?

No — #BB78E4 is not the CSS named color orchid, but orchid (#DA70D6) is the closest CSS named color.

#BB78E4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BB78E4

Not just a swatch — here's how #BB78E4 works with other colors. Named schemes with #BB78E4 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #BB78E4 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #BB78E4 Secondary #AFB4B9 Surface #F1F2F0 Support #8091A7 Anchor #2F3236

Orchid keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Lead #BB78E4 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #BB78E4 Secondary #D2BCE2 Support #9C9088 Ink #18140F

Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #BB78E4 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #DFA2FF

Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Orchid.

Build a working theme in the generator →

Color Lab

How #BB78E4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 47/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 33/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 37/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 64/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BB78E4

For UI

For branding

For interior

For fashion

People also use #BB78E4 with

Cornflower Blue Orchid Light Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 6.1:1. Use

Subtle surface Use #F1E7F7 for cards and hover fills. Tint 80

Avoid beside #DF77E4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BB78E4 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BB78E4;
  --color-base-rgb: 187 120 228;
  --color-base-oklch: oklch(68.5% 0.166 311.3);
  --color-50: #F9F2FD;
  --color-100: #EEDCF9;
  --color-200: #DDBBF1;
  --color-300: #C28CE3;
  --color-400: #A662D0;
  --color-500: #883FB5;
  --color-600: #6B378B;
  --color-700: #4E2C62;
  --color-800: #342041;
  --color-900: #211628;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  orchid: {
    50: '#F9F2FD',
    100: '#EEDCF9',
    200: '#DDBBF1',
    300: '#C28CE3',
    400: '#A662D0',
    500: '#883FB5',
    600: '#6B378B',
    700: '#4E2C62',
    800: '#342041',
    900: '#211628',
  },
}

$base: #BB78E4;
$base-ink: #141310;
$base-50: #F9F2FD;
$base-100: #EEDCF9;
$base-200: #DDBBF1;
$base-300: #C28CE3;
$base-400: #A662D0;
$base-500: #883FB5;
$base-600: #6B378B;
$base-700: #4E2C62;
$base-800: #342041;
$base-900: #211628;
$base-hover: #9D3DD9;
$base-subtle: #E9DAF3;

{
    "color": {
        "base": {
            "value": "#BB78E4",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F2FD",
                "type": "color"
            },
            "100": {
                "value": "#EEDCF9",
                "type": "color"
            },
            "200": {
                "value": "#DDBBF1",
                "type": "color"
            },
            "300": {
                "value": "#C28CE3",
                "type": "color"
            },
            "400": {
                "value": "#A662D0",
                "type": "color"
            },
            "500": {
                "value": "#883FB5",
                "type": "color"
            },
            "600": {
                "value": "#6B378B",
                "type": "color"
            },
            "700": {
                "value": "#4E2C62",
                "type": "color"
            },
            "800": {
                "value": "#342041",
                "type": "color"
            },
            "900": {
                "value": "#211628",
                "type": "color"
            }
        }
    }
}