Nearest named color: Lilac
#BB90BB
#BB90BB
Nearest named
Lilac
Family
Purple
Lightness
70.8%
Chroma
0.078
Hue angle
326.4°
Temperature
Neutral-leaning
Contrast on white
2.69:1 · Fail
Contrast on black
6.92:1 · AA
Web-safe
#CC99CC
CSS oklch()
71% 0.08 326

#BB90BB is a soft, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It reproduces cleanly in print.

Palettes built on #BB90BB

Not just a swatch — here's how #BB90BB works with other colors. Named schemes with #BB90BB in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Lilac sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Lilac keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #BB90BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 62/100
High
Middle-weight — neither delicate nor heavy.
Depth 29/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 2/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 59/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 36/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 30/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 49/100
Moderate
Workable accent with care around contrast.
Surface fit 48/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 91/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BB90BB

For UI
For branding
For interior
For fashion
People also use #BB90BB with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.9:1. Use
Subtle surface Use #F0EAF0 for cards and hover fills. Tint 80
Avoid beside #BB90AD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BB90BB at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BB90BB;
  --color-base-rgb: 187 144 187;
  --color-base-oklch: oklch(70.8% 0.078 326.4);
  --color-50: #F9F5F9;
  --color-100: #F0E5F0;
  --color-200: #E0CCE0;
  --color-300: #C7A8C7;
  --color-400: #AD85AD;
  --color-500: #906590;
  --color-600: #705270;
  --color-700: #513E51;
  --color-800: #362B36;
  --color-900: #221B22;
  --color-on-base: #141310;
}