What color is #BB94C8?

#BB94C8 is a light, muted purple. In RGB it is rgb(187, 148, 200), and in HSL hsl(285, 32%, 68%).

Is #BB94C8 accessible as text?

On white, #BB94C8 has a contrast ratio of 2.57:1 (fails WCAG AA for body text); on black it is 8.18:1 (passes). For text placed on #BB94C8, use black for the best readability.

What is the closest Tailwind color to #BB94C8?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #BB94C8?

#BB94C8 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #A0C893. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BB94C8 below.

Is #BB94C8 good for buttons?

#BB94C8 works well for buttons and highlights, but use black text on #BB94C8 — white text only reaches 2.57:1, below the 4.5:1 needed for normal-size labels.

Is #BB94C8 the same as CSS plum?

No — #BB94C8 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#BB94C8 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BB94C8

Not just a swatch — here's how #BB94C8 works with other colors. Named schemes with #BB94C8 in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #BB94C8 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Lilac sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Lead #BB94C8 Accent #A5C4C5 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #BB94C8 Secondary #AFB4B9 Surface #F1F2F0 Support #8091A8 Anchor #2F3236

Lilac keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #BB94C8 Secondary #D9CBDE Support #9C9087 Ink #18140F

Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #BB94C8 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #BB94C8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 62/100

High

Middle-weight — neither delicate nor heavy.

Depth 28/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 58/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 35/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 47/100

Moderate

Workable accent with care around contrast.

Surface fit 47/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BB94C8

For UI

For branding

For interior

For fashion

People also use #BB94C8 with

Lilac Dark Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.2:1. Use

Subtle surface Use #F1EBF2 for cards and hover fills. Tint 80

Avoid beside #C893C3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BB94C8 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BB94C8;
  --color-base-rgb: 187 148 200;
  --color-base-oklch: oklch(72.0% 0.085 317.6);
  --color-50: #F9F5FA;
  --color-100: #EEE4F2;
  --color-200: #DDC9E3;
  --color-300: #C2A3CC;
  --color-400: #A67FB3;
  --color-500: #885E97;
  --color-600: #6B4D75;
  --color-700: #4E3A54;
  --color-800: #342938;
  --color-900: #211A23;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  lilac: {
    50: '#F9F5FA',
    100: '#EEE4F2',
    200: '#DDC9E3',
    300: '#C2A3CC',
    400: '#A67FB3',
    500: '#885E97',
    600: '#6B4D75',
    700: '#4E3A54',
    800: '#342938',
    900: '#211A23',
  },
}

$base: #BB94C8;
$base-ink: #141310;
$base-50: #F9F5FA;
$base-100: #EEE4F2;
$base-200: #DDC9E3;
$base-300: #C2A3CC;
$base-400: #A67FB3;
$base-500: #885E97;
$base-600: #6B4D75;
$base-700: #4E3A54;
$base-800: #342938;
$base-900: #211A23;
$base-hover: #9D66B0;
$base-subtle: #E9E1EC;

{
    "color": {
        "base": {
            "value": "#BB94C8",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5FA",
                "type": "color"
            },
            "100": {
                "value": "#EEE4F2",
                "type": "color"
            },
            "200": {
                "value": "#DDC9E3",
                "type": "color"
            },
            "300": {
                "value": "#C2A3CC",
                "type": "color"
            },
            "400": {
                "value": "#A67FB3",
                "type": "color"
            },
            "500": {
                "value": "#885E97",
                "type": "color"
            },
            "600": {
                "value": "#6B4D75",
                "type": "color"
            },
            "700": {
                "value": "#4E3A54",
                "type": "color"
            },
            "800": {
                "value": "#342938",
                "type": "color"
            },
            "900": {
                "value": "#211A23",
                "type": "color"
            }
        }
    }
}

Palettes built on #BB94C8

Color Lab

Pairs with #BB94C8

UI roles & guardrails

In real applications

Scales

Every model

Export