#BB94E8 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #BB94E8 works with other colors. Named schemes with #BB94E8 in its natural role, and a note on why the supporting colors balance it.
Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Wisteria keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.
Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.
How #BB94E8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BB94E8 at work across the surfaces designers actually ship.
:root {
--color-base: #BB94E8;
--color-base-rgb: 187 148 232;
--color-base-oklch: oklch(73.4% 0.125 304.8);
--color-50: #F7F2FD;
--color-100: #EADDF9;
--color-200: #D4BCF1;
--color-300: #B58EE2;
--color-400: #9563CF;
--color-500: #7741B4;
--color-600: #5E3889;
--color-700: #462D62;
--color-800: #2F2140;
--color-900: #1E1627;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
wisteria: {
50: '#F7F2FD',
100: '#EADDF9',
200: '#D4BCF1',
300: '#B58EE2',
400: '#9563CF',
500: '#7741B4',
600: '#5E3889',
700: '#462D62',
800: '#2F2140',
900: '#1E1627',
},
}
$base: #BB94E8; $base-ink: #141310; $base-50: #F7F2FD; $base-100: #EADDF9; $base-200: #D4BCF1; $base-300: #B58EE2; $base-400: #9563CF; $base-500: #7741B4; $base-600: #5E3889; $base-700: #462D62; $base-800: #2F2140; $base-900: #1E1627; $base-hover: #9557DB; $base-subtle: #EBE2F5;
{
"color": {
"base": {
"value": "#BB94E8",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FD",
"type": "color"
},
"100": {
"value": "#EADDF9",
"type": "color"
},
"200": {
"value": "#D4BCF1",
"type": "color"
},
"300": {
"value": "#B58EE2",
"type": "color"
},
"400": {
"value": "#9563CF",
"type": "color"
},
"500": {
"value": "#7741B4",
"type": "color"
},
"600": {
"value": "#5E3889",
"type": "color"
},
"700": {
"value": "#462D62",
"type": "color"
},
"800": {
"value": "#2F2140",
"type": "color"
},
"900": {
"value": "#1E1627",
"type": "color"
}
}
}
}